AXA Bags 3 Awards At ABF Insurance Asia Awards 2022

AXA wins a string of awards at ABF Insurance Asia Awards 2022.

AXA Affin Insurance Malaysia (AXA) has recently been honoured with a string of prestigious awards at the Asian Banking and Finance (ABF) Insurance Asia Awards 2022.

AXA Affin General Insurance (7th consecutive win):


• International General Insurer of the Year – Malaysia
• New Insurance Product of the Year – Malaysia (for AXA SmartMedi Outpatient)

AXA AFFIN Life Insurance:
• Customer Service Initiative of the Year (for MyAXA Customer Portal)

This is the 7 consecutive year that AXA Affin General Insurance has won the International General Insurer of the Year – Malaysia and New Insurance Product of the Year – Malaysia awards. It is a record win for AXA Affin General Insurance, being the first and only insurer in Malaysia to have attained such commendable achievement.

“We are truly humbled to receive these prestigious awards. This recognition is a strong validation of our performance as a trusted insurer and our commitment to customers. A big thank you to all our valued customers, partners, agents and employees who have placed a strong vote of confidence and trust in us,” said Emmanuel Nivet, Country Manager of AXA Malaysia, during the virtual award presentation and interview session.

AXA has always remained steadfast in innovating and seizing new opportunities to drive genuine progress. Putting customers’ needs at the heart of its strategy, AXA strives to meaningfully enrich lives with inclusive protection through the provision of product solutions that are instant, effortless, personalised and affordable.

The New Insurance Product of the Year – Malaysia awarded to AXA SmartMedi Outpatient is a testament to AXA’s commitment in ensuring Malaysians are getting the right protection. Recognising how the rising medical costs can cause an unexpected financial burden to the medically underserved self-employed workforce, AXA has launched SmartMedi Outpatient ― the 1st standalone outpatient medical insurance in Malaysia to bridge the protection gap in the market. The plan has benefitted many self-employed workers with comprehensive outpatient medical coverage, alongside easy sign up and affordable premium from as low as RM1.80 per day.

AXA has also simultaneously advanced its customer experience by leveraging on digitalisation to improve process efficiency and increase accessibility to essential services. For this, AXA Affin Life Insurance has clinched the Customer Service Initiative of the Year award for the greater enhancement of MyAXA Customer Portal. The simple, self-servicing portal allows customers to conveniently access and manage their policies, payment and transactions within their fingertips anytime, anywhere.

The upgrade provided great ease and transparency to customers, as they no longer need to rely on the manual way of keeping physical policies or referring to intermediaries and customer service centre for updates. Transactions such as changing payment method and frequency, switching of investment funds, and topping up insurance payment can be self-performed without the need to reach out to agents or visiting the branches.

During the digital award presentation, May Chan, Chief Operations and Bancassurance of AXA Life said, “We constantly innovate our products and services to deliver the best customer experience. The emergence of global digital transformation is impacting multi-vertical industries including insurance, which has also created the urgent need for us to transform customer services and the way we connect to them. The award is meaningful as it signifies that we are on the right track going through our digital journey”.

For more information, please visit www.axa.com.my