Honda expands Sabah operations with 3S Centre in Keningau

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Honda Malaysia today opened a new Honda 3S Centre in East Malaysia, located in the sprawling timber and agricultural town of Keningau in Sabah. Equipped with the latest facilities, the Honda 3S Centre by Vermillion Autohaus is set to provide more convenience to the increasing customer base in Sabah.

The new Vermillion Autohaus Honda 3S Centre is strategically located in Keningau, a town halfway between Tenom and Tambunan, enabling it to also serve these neighbouring townships.


Established with an investment of RM2.5 million on a 5,000 square feet build-up area, the new Vermillion Autohaus Honda 3S Centre is equipped with four service bays with hoists that can accommodate up to 30 cars per day.

These service bays include two fast service, one general repair and one tyre service. Adhering to Honda standards for its 3S Centre, Vermillion Autohaus has also furnished it with facilities such as a comfortable Customer Lounge, Café Counter with a variety of free flow snacks and drinks, Surau and Kids’ Corner. In addition to these, free Wi-Fi, car wash, road tax renewal and insurance coverage are some of the services that Honda customers in the area can look forward to.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “Customer satisfaction is our No.1 priority. With the increasing customer base and demands in Sabah, Honda Malaysia is constantly looking for opportunities to not only enlarge our market share in Sabah, but to also provide the best after-sales service to our customers from all areas – from the big cities to the smaller towns and districts. With the opening of Vermillion Autohaus Honda 3S Centre in Keningau, we are able to expand our reach to another part of Sabah, and further enhance convenience and bring the Joy of Buying to them. We are also working closely with our dealers to continuously improve customer satisfaction in our after-sales service.”

Honda Malaysia has recorded an impressive sales performance in 2017 with more than 87,800 units sold from January to October 2017. At the same time, the market share of Honda Malaysia in East Malaysia has also been on a growing trend. Of the total sales, East Malaysia contributed more than 6,000 units sold. From January to October 2017, Sabah contributed more than 2,000 units sold which is an increase of 55% compared to 2016. The record also showed that BR-V is the best-selling model during this period in East Malaysia.