Lazada Group recently wrapped up its month-long Online Revolution campaign by crushing the region’s online sales record. The 12.12 grand finale sale rang in USD 250 million in Gross Merchandise Value (GMV), more than doubling last year’s sale. It also shattered the 11.11 record of USD 123 million, set only a month ago.
The massive sales volume is a clear sign that the month-long Online Revolution campaign, in its 6th year, is Southeast Asia’s biggest shopping phenomenon that has grabbed the attention of millions of consumers and provided them unprecedented access to products they want, love and need.
Lazada customers came from all over Southeast Asia — from big cities like Bangkok and Jakarta to far-flung locations like Alabel in the Philippines, Jayapura in Papua Indonesia and Điện Biên province in Vietnam. Due to the spikes in volume, Lazada had to charter flights to Indonesia and Thailand to deliver goods ordered from international merchants. About 50,000 local marketplace sellers also saw massive sales increases.
This year, Lazada became the first eCommerce platform in Southeast Asia to combine eCommerce and offline entertainment by hosting live interactive TV shows featuring popular celebrities and interactive games on leading channels in Indonesia and Thailand.
These events, which were live-streamed on Lazada TV, entertained and introduced brands and products to consumers in these markets, and also generated large spikes in traffic and app downloads.
Lazada constantly pushes the limits to better serve its customers and sellers to win in the region’s crowded eCommerce industry.To feature unique products and offers, it has entered into several exclusive partnerships with world renowned brands like Apple, Xiaomi and Unilever. Furthermore, through the recently launched Taobao Collection service, it is offering a curated selection of international fashion, tech and lifestyle items.
By investing heavily in its fulfilment operations, including warehouses and delivery hubs across the region, the company is continuously improving the shopping experience by reducing delivery lead times. Supported by the expertise of Alibaba, Lazada is also deploying cutting edge technology solutions, that range from search and personalization to logistics optimization, to ultimately benefit both customers and sellers on the platform.
“Our record-breaking performance during our Online Revolution campaign is a testament to the hard work our team has put in, but also that of our sellers, brands, logistic providers and other business partners, over the last 6 years,” said Lazada Group Chief Executive Officer, Max Bittner. “The Online Revolution has just begun and it will continue to benefit consumers as well as the entire eCommerce ecosystem.” he added.