How do you ensure there is enough food at home, furnish the house, take care of the kids, attend meetings, and pamper yourself, all at the same time? A survey conducted by Lazada on working mothers aged 19 to 49 reveals that 57% of them turn to online shopping to meet their shopping needs, while 9% prefer to shop at the store. The remaining 35% prefer a combination of both, visiting the store first to see the items before purchasing later online.
82% of the respondents indicated that they shop at least once a week and the top three categories they purchase are groceries, fashion, and home products.
“We see an increasing trend of the working mom demographic shopping online — for example, women’s fashion experienced a 2.5x year-on-year increase in sales. Our 14 days free returns policy benefits customers who purchase the incorrect size for clothes, and they can return it at no cost,” said Carey Chong, Chief Operating Officer, Lazada Singapore.
Besides saving time, one of the chief reasons cited by respondents who prefer to shop online is convenience, especially with door-to-door delivery for bulky products like milk powder and diapers.
The survey also found that 35% of the respondents are keen to start their own online business.
“I did not expect this many — one in three — to be eager to manage an online business on top of the many responsibilities they juggle daily, although the lack of time was commonly cited as the main deterrent in doing so. This encouraging statistic may mean more moms selling anything from clothes to handmade products to babywear in the future,” added Ms. Chong.