Volkswagen Passenger Cars Malaysia (VPCM) continues to drive its online brand presence by launching an official store on Shopee, the leading online shopping platform in Southeast Asia. In conjunction with the coming 7.7 Mid-Year Sale, the brand is offering exclusive deals for cars booked via Shopee from 23 rd June till 7th July 2020.
Volkswagen Passenger Cars Malaysia (VPCM) is the official distributor of Volkswagen cars in Malaysia. With long-term business aspirations in the region, VPCM’s primary focus is on sales strategies through future products, strengthening the Volkswagen dealer network and service and parts availability. VPCM is managed by European automotive retail specialist, Porsche Holding Salzburg is one of the largest and most successful automotive distributors in Europe.
Customers need to only pay RM199 to be entitled to rewards ranging from
RM4,279 up to RM14,819, depending on respective models. This
includes exclusive online deals and savings, free home delivery within a
20km radius from your preferred dealership, free deep sanitization
package worth up to RM150, and a free Volkswagen LEGO camper
worth RM499. Seven lucky customers who purchase a Volkswagen
between 23 rd June to 7th July 2020 will also stand a chance to win a
RM700 Shopee voucher.
The collaboration between Volkswagen and Shopee chimes with
Volkswagen’s new brand design principle of ‘digital-first’. As Malaysians
welcome the new normal, e-commerce platforms like Shopee, together
with Volkswagen’s own e-Showroom are key points of contact for new
and existing customers, playing a key role in their shopping and
purchase decisions. The Volkswagen store on Shopee will feature the
complete line-up of models, providing a convenient alternative to those
in the market for a new car.
Erik Winter, Managing Director of VPCM said the move to Shopee is a
way for the brand to optimize its services on digital applications while
offering the best deals and convenience when it comes to buying a
Volkswagen. “We have achieved great success with our digital and e-
commerce initiatives and being present on Shopee was the next natural
step for us. This partnership with Shopee leverages on their digital
expertise and platform to connect with our customers whilst offering
them irresistible deals in conjunction with Shopee’s 7.7 Mid-Year Sale.”
Ian Ho, Regional Managing Director of Shopee added, “We are pleased
to be a part of this partnership with one of the biggest motoring brands in the world.
It comes just at the right time following the recent
announcement by the Government on the sales tax exemption on
imported and locally assembled cars. This piece of good news paired
together with the attractive deals by Volkswagen on its store on Shopee
is not to be missed. We look forward to strategic partnerships such as
this one with Volkswagen which provides an avenue for brands to go
online for the benefit of Malaysians as we begin on this journey to
recovery.”