PETRONAS Dagangan Berhad (PDB) on 13 December 2018 has announced the appointment of Aadrin Azly as its new Chief Operating Officer to oversee the Company’s diverse business operations and lead the execution of the business’ strategic plans, effective 1 January 2019. Aadrin is currently Head of Retail Business.
A PETRONAS scholar, Aadrin joined PETRONAS in 1999 where he spent the first six formative years of his career in PDB’s Retail and Commercial businesses, as part of its Marketing Seeding Programme. He then went on to lead various units at the PETRONAS Group level; including as Head (Analyst) in Vice President, Oil Business; Senior Manager (Gas) at Corporate Strategy; and Executive Assistant to the President and Group CEO. Before assuming his current role, Aadrin was the Senior General Manager of Strategy & Portfolio (Upstream).
Aadrin’s return to PDB in 2016 as Head of Retail Business was in line with the Company’s mission to reinvent the landscape of fuel retail business. Under his leadership, PDB has expanded its customer offerings, forged significant strategic partnerships, and adopted diverse out-of-the-box marketing approaches.
Managing Director & Chief Executive Office, Dato’ Sri Syed Zainal said, “In the short span of the last two years, PDB has made commendable strides within its Retail Business under Aadrin’s leadership. Aadrin has knowledge and experience of the PDB business at the grass root level, as well as breadth at various PETRONAS’ business value chain. He has been a key member in PETRONAS’ strategic studies that we conduct every few years, and has just returned from Harvard Business School after completing the Advanced Management Program. Aadrin is unconventional in his thinking and approaches; some of the efforts he has put in place take longer to generate visible results, and these he can continue to oversee within this new role as COO.”
Replacing Aadrin as Head of Retail Business effective 1 January 2019 is Khalil Muri, who is currently the Head of Special Projects under the Retail Business. Khalil has 22 years of marketing experience within the PETRONAS Group, ranging across petrochemicals, LNG as well as crude oil.