SAP Appoints Hala Zeine as President of Digital Supply Chain and Manufacturing

Hala Zeine

SAP recently announced that Hala Zeine has been appointed as president of Digital Supply Chain and Manufacturing.

As a seasoned leader in IT, technology and supply chain management, Zeine will help drive innovation across digital supply chain and manufacturing solutions from SAP, in addition to overseeing an ecosystem of partners, start-up programs, co-innovation, product design and go-to-market strategy.


Zeine most recently served as SAP’s chief business development officer, responsible for defining portfolio investment strategy, commercialization direction and digital transformation. In this role, she led SAP’s portfolio, pricing and commercialization, market introduction and the SAP Digital organization. She has also held previous senior leadership roles in development, solution management, marketing and consulting since joining SAP in 2001.

Digital supply chain and manufacturing solutions from SAP help the world’s leading businesses of all sizes optimize performance, gain new insights and maximize responsiveness and efficiency. Zeine will play a vital role in solving customers’ business problems and helping them adopt digital solutions to enhance and support mission-critical business processes. She reports to Bernd Leukert, SAP Executive Board Member, Products & Innovation, and will continue to be based in Walldorf, Germany.