SAP committed to ASEAN’s socio-economic growth

Scott Russel

SAP has long been a company which has approached corporate social responsibility (CSR) strategically. It comes as no surprise therefore that this time round the tech giant has teamed up and just signed an MOU with The ASEAN Foundation. SAP’s CRS activities are aimed towards a sustainable future for society through positive social change.

This strategic partnership is meant to create positive social impact in South East Asia. This joint effort will focus on areas of Education, Volunteerism and Entrepreneurship. Through this partnership, the ASEAN Foundation and SAP aim to support the Association of Southeast Asian Nations (ASEAN) in building a cohesive regional community and deliver inclusively-shared economic benefits by encouraging strategic and innovative participation of youths and social entrepreneurs.


Under the agreement, The ASEAN Foundation and SAP will roll out three initiatives in 2017 to address ASEAN’s economic, environmental, and societal issues, through three focus areas of education, volunteerism and entrepreneurship.

“ASEAN represents not just one economic community; it also represents one social community. As ASEAN celebrates 50 years of deepening unity and rising prosperity this year, we are excited with the opportunities that are in store in this Growth Frontier region. With almost half of the region’s population being under 30 years of age by 2020, there is a growing pool of talent that we can invest in and work with for a better future. Through our joint initiatives with ASEAN Foundation, we aim to help prepare young people for the digital economy and support ASEAN drive sustainable socio-economic growth in the Fourth Industrial Revolution,” said Scott Russell, President and Managing Director, SAP South East Asia.

According to ASEAN Foundation executive Director Elaine Tan, a sustainable ASEAN community lies in the hands of ASEAN’s youth. It is her belief that the joint initiatives with SAP will increase the involvement of ASEAN youths in national and regional activities to give them an opportunity to actively contribute to the ASEAN community.

“SAP’s vision is to help the world run better and improve people’s lives. This is our enduring cause. In service to this higher purpose, we are investing efforts in our Corporate Social Responsibility (CSR) programme to equip youths with the skills they need to tackle society’s problems and thrive in the digital economy. I believe that this partnership will help scale our CSR efforts to create greater reach and positively impact lives in this region,” said Russell.

Under the education umbrella, tertiary students across all 10 ASEAN member states from any discipline, can participate in the “ASEAN Data Science Explorers” contest. Through this contest it is hoped to enhance awareness and appreciation of the ASEAN community amongst young people through digital literacy intervention.

“By learning and using the SAP BusinessObjects Cloud tool, the initiative encourages participants to deliver data-driven insights for ASEAN across six United Nation (UN) Sustainable Development Goals; good health and well-being, quality education, gender equality, clean water and sanitation, decent work and economic growth, and sustainable cities and communities,” he said.

SAP will also support social impact intermediaries through mentoring and pro-bono consulting. The programme in association with several partners will impact close to 20 social enterprises across Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Singapore, Thailand, and Vietnam in 2017.

ASEAN Foundation
(L-R) H. E. Dr. A. K. P. Mochtan, Deputy Secretary-General of ASEAN for Community & Corporate Affairs, Elaine Tan, Executive Director of ASEAN Foundation, Scott Russell, President & Managing Director of SAP Southeast Asia, and Eugene Ho, Head of Corporate Affairs of SAP Southeast Asia, during the MoU Signing Ceremony at the ASEAN Foundation’s office in Jakarta.