SAP has announced that it has been named a Leader in “The Forrester Wave™: Digital Experience Platforms, Q3 2019.”
The report, which assessed and evaluated the top vendors in the market, specifically noted how the SAP C/4HANA solution portfolio “brings the firm’s commerce, customer data, marketing, sales and service clouds together under a single leader and organization.”
According to the report, “SAP is especially strong in B2C and B2B commerce, customer identity and access management, and API management versus its peers.” Furthermore, the report states that “SAP’s strategy resonates, especially when it articulates its ‘X plus O’ vision, and the company continues to have a world-class partner network.”
“The recognition as a Leader in digital experience platforms (DXP) validates our strategy and investments to support our customers in the Experience Economy,” said Alex Atzberger, president, SAP Customer Experience. “SAP C/4HANA helps companies listen to their customers, understand their intentions and take action to create exceptional customer experiences across sales, service, marketing and commerce.”
In the Experience Economy, businesses must deliver engaging, trusted experiences for partners, employees and customers at every moment in the customer’s journey. To manage and deliver these experiences consistently, organizations need the right insights and platform to turn experiences into operational change. SAP helps business put a consent-driven, single customer view at the center of the business, connecting a previously fragmented journey across channels to deliver better customer experiences. And SAP continues to deliver on this need by making investments to evolve its DXP offering.